roadmapbest-practicesproduct-management

Public Roadmap Best Practices – How to Communicate Your Product Strategy

A public roadmap builds transparency and trust. Learn how to set it up properly and which mistakes to avoid.

Upnia Team
February 24, 2026
4 min read
Also available in:DE|FR

Why a public roadmap?

Users want to know where you're heading. A public roadmap shows that you listen and deliver.

The 5 most important rules

1. Status, not deadlines

Show statuses like "Planned", "In Progress", "Done" – not specific dates. This keeps expectations realistic.

2. Link feedback

Every roadmap entry should be linked to the original feedback. Users see that their voice matters.

3. Keep it focused

Maximum 15–20 entries. Too many items dilute focus.

4. Communicate updates

When the status changes, automatically notify voters by email.

5. Prioritize publicly

Sort by votes. This shows the community has influence.

Conclusion

A good public roadmap is not a promise, but a communication channel. Set it up with Upnia in minutes.

Ready to collect feedback?

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